I recently had the opportunity to listen to an illuminating presentation by Eric Appel, VP at Intel Security on the concepts of SMAC and the Three R’s. As it turns out the “Three Rs” he was referring to weren’t Reduce, Reuse, Recycle (or even Reading, ‘Riting, & ‘Rithmetic).
SMAC stands for: Social, Mobile, Analytics, and Cloud. SMAC is the new focus for CISOs: “Every security question you get moving forward from CISO’s and the like will always involve at least one aspect of social, mobile, analytics, and cloud.”
As for the “Three Rs,” Eric meant Rich, Ruin, and Regulate.
- What data in my organization will make us RICH?
- What data in my organization can RUIN us?
- What data do we need to have REGULATIONS around?
Data that is being ‘SMAC-ked’ around falls into one of these three categories. This got me wondering how TITUS fits into these models. Can TITUS help protect and manage these three classes of data as it is shared, accessed from mobile devices, and stored in the cloud? And can TITUS provide meaningful insight to the CISO about this data and how it is being used?