Microsoft seems to have fallen into a pattern where one release of Windows struggles in the market but then the next one succeeds, and back and forth. Windows 8 was one that struggled. Windows 8 came with a new class of Apps, and a new UI called Metro. Unfortunately, people didn’t like it much and they switched to desktop mode fast. True to form, Windows 10 seems to be much more successful. But before we completely dismiss Windows 8, it’s worth thinking about what Microsoft was trying to do with that release and why.
Like a lot of office workers I had a Windows laptop when Windows 8 came out, and I also had an iPad. I was experimenting with leaving the laptop at my desk and only taking the iPad with me when going to meetings or was otherwise away from my desk. After all, it seemed silly to carry two devices when I could present from the iPad, takes note on the iPad, and answer email on the iPad, right?